Playbooks

Playbooks

The long reads. Enough detail to run GEO yourself, whether or not you end up using Sourso.

Generative Engine Optimization for Independent Professionals

A GEO playbook for consultants, advisors, brokers and solo brands whose next client now asks an AI who to hire before asking a friend.

Generative Engine Optimization for Researchers

A practical GEO playbook for academics and open-source maintainers: getting your papers, projects and datasets cited when someone asks an AI about your field.

The Marketing Playbook: Turning Signals into Content

A repeatable four-step loop that takes a small marketing team from a raw signal, such as a competitor move or a trending query, to a published draft.

The Complete Guide to AI Citation Tracking

How to track whether ChatGPT, Claude, Gemini, DeepSeek and Doubao actually cite your brand: what to measure, how often, and what a good number looks like.