Field notes

Blog

What we learn running GEO ourselves: which pages the answer engines quoted, which they skipped, and what we changed next.

What Is an Agent Marketing Team?

A group of specialised AI agents that finds the signals, writes the content and tracks results, and how it differs from an agency or an AI copilot.

How Independent Researchers Can Track Their Citation Footprint

Researchers and open-source maintainers now get found through an AI answer rather than a search result. Here is how to check whether your work shows up.

Best CRM for Small Business: A GEO Case Study

How a lightweight CRM brand went from zero citations to the top-cited answer on the query best CRM for small business, in under three weeks.

What Is GEO (Generative Engine Optimization) and Why It Matters

GEO is the practice of structuring content so AI answer engines like ChatGPT, Claude and Gemini cite you directly, instead of ranking you in a list of links.