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切换到中文SEO gets you ranked on a results page a person still has to read. GEO gets you cited inside the answer they read instead. The work overlaps, the metrics do not, and GEO does not replace SEO.
Both are about being found, and much of the underlying craft is shared: a page nobody can crawl helps neither, and a clear, well-sourced page helps both. The split is what happens after retrieval. A search engine returns ten links and lets the reader choose. An answer engine reads the sources and writes one answer, naming a few of them. Ranking first is worth a great deal in the first case and nothing in particular in the second, because there is no list to be first in.
That changes what you optimise. Keyword position gives way to whether you are named at all. Click-through gives way to citation. And the sources an answer engine trusts are frequently not the pages that rank: comparison articles, forum threads and review sites get quoted far more often than their search position would suggest.
No, and anyone selling it that way is overreaching. Search traffic has not gone anywhere, and the technical foundations are shared: crawlable pages, clean structure, real substance. What has changed is that a growing share of buyers now get an answer instead of a list, and nothing in an SEO report tells you whether you are in it. GEO is the measurement and the work for that second surface.
Sourso samples both: the AI answer engines and Google search, recorded the same way so one analysis reads across them. Where you are missing from an answer, it drafts what would get you into it, and every draft waits for your approval. If your buyers are in China it samples Doubao, including its app, and DeepSeek, which most tools skip entirely.
What is an AI CMO? →How the sampling works →