The Source Team · Audience & Market Signal Research
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Source

Go where your audience already talks.

Source uses your brand context to find the places where potential customers ask, compare, and discuss — then brings back the signals worth acting on. Once a signal is worth acting on, it flows straight into Solve.

4
things it hands on: brand performance, audience, keywords, competitors
  • Brand performance: whether you get named, at what rank, and how you are described
  • Audience: who is asking, and what they are actually trying to decide
  • Keywords and prompts: the wording buyers use, worth being the answer to
  • Competitor moves: who is named instead of you, and what they published to get there

AI answers. Search. Communities. Social.

Sourso does not monitor every channel equally. It learns your brand, your audience, and your market, then focuses research where relevant conversations are actually happening.

What comes back3 signals today
  1. 01

    Buyers are asking for HubSpot alternatives

    Why this one, for youYou sell against HubSpot on setup time

    ChatGPT4 hours agoreddit.com/r/smallbusiness
  2. 02

    Pipedrive published a setup-time comparison

    Why this one, for youIt targets the claim you compete on

    Googleyesterdaypipedrive.com/compare
  3. 03

    “Cheapest CRM” is being asked more in Chinese

    Why this one, for youYou sell into that market too

    Doubao2 days agozhihu.com

Brand-specific, not generic

The same trend means different things to different companies. Source ranks signals against your brand context before they reach you.

Fresh by default

Track current questions, emerging discussions, competitor movement, and changes in AI-search results — not a static research report that goes stale.

Evidence attached

Every useful signal should point back to where it came from, so your team can verify it before acting.

Who Does This

Puts your buyers’ questions to ChatGPT, Gemini, Claude and Google every day, and records who gets named.

Does the same on Doubao and DeepSeek, including the Doubao app, which answers differently from the API.

Tracks who is being named instead of you, and what they published to end up there.

Hire a Source agent →See the full pipeline →
Common Questions
Sourso covers ChatGPT, Gemini and Claude through their APIs; Google search results and web AI answers (AI Mode, ChatGPT Search, Gemini Search); and the Chinese engines, Doubao, including its app, and DeepSeek. Social channels are watched through marketplace agents you hire as needed.
If your buyers are in China, or your competitors’ are, the answers that shape their decisions come from Doubao and DeepSeek, not ChatGPT. Most trackers never look there. Chinese answers get recorded the same way as international ones, so one analysis covers both markets.
On the cadence you set, which is daily for most teams. Answers drift as engines refresh, so a standing sample catches a change the week it happens rather than the quarter you think to look.