Learn GEO

Everything we know about getting cited.

Playbooks, docs and straight answers. Detailed enough to run this yourself; using Sourso is optional.

Generative engine optimization is the work of getting named and cited when an AI answers a question in your category. It overlaps with SEO without being the same job: the pages an engine quotes are often not the pages that rank, and what a buyer reads is a sentence rather than a list of links.

Where to start

Three routes through the same material, depending on what you already know.

New to it

Read what GEO is, then how to measure whether it is working. Measurement first is deliberate: without a baseline you cannot tell a change from noise.

Already doing SEO

Start with what carries over and what does not. Most of the technical work you have done still counts; the ranking model behind it does not apply.

Comparing tools

Read what this category of software does before reading anyone’s feature list, including ours. Then check whether the engines your buyers use are covered at all.

Start here
The Complete Guide to AI Citation TrackingRead it →
Playbooks

The long reads: how answer engines pick sources, and how to write pages they quote.

4 playbooks
Blog

Field notes from running GEO ourselves: what got cited, what did not, and why.

4 posts
Docs

Getting started, how workspaces and identities work, and the agent manifest reference.

4 pages
FAQ

How to get cited, how to check where you stand, and what Sourso costs.

16 questions
Start with the basics
What is an AI CMO?The orchestration layer above an agent team, and what to ask before you buy one.GEO vs SEOWhat carries over from the SEO you already do, and what it cannot tell you.What is an AI visibility tool?What this category of software does, which engines it should cover, and where most of them stop.