Buyers ask AI for alternatives.
Be one of the answers.
Your buyers already ask an AI which tool to use before they ask a friend. Sourso finds out whether you make that shortlist, publishes what gets you on it, and keeps score. You keep shipping.
Sourso runs the questions buyers ask while they are still choosing, and records who gets named.
What are the alternatives to this tool?
What is the simplest option for a small team?
How do these two compare?
Is it worth switching?
What do people complain about with this one?
Take these exact questions, ask ChatGPT or Doubao, and see whose name comes back. If it is not yours, that is the gap. Sign in and Sourso runs the full set for you, on every engine, while you watch.
Product Hunt, HN, a few reposts. The graph spikes, then flattens. After that there is no channel.
SEO pays off in a year, ads need budget you don’t have, and writing copy is nobody’s idea of a good evening.
“Best tool for X” returns the same three names it always has, even when yours fits the asker better.
One channel that compounds instead of spiking
A launch is a spike. Being the answer an AI gives is a position you hold, and it is decided by whether the comparison exists, not by how big your budget is. Solve writes the pages; Operate tells you whether the models picked them up.
- Alternative and comparison pages, the shape models quote almost word for word
- Written from the questions buyers actually ask, not from a keyword list
- Ranked against the incumbents by name, so you can see the gap close
Find the switching questions. Anyone asking for alternatives to X, or the simplest X for a small team, is already shopping. Sourso runs those questions on ChatGPT, Gemini, Claude and Google every day, plus Doubao and DeepSeek if your buyers are in China, and records who gets named.
Publish the comparison. Alternative pages, comparison pages, and a landing page that states the trade-off plainly. The technical part, llms.txt and schema, comes as changes to your repo you can review. Drafted against real answers, ready for you to approve.
Keep score. How often you are cited, at what rank, and which incumbent you passed. Ask for the dashboard in chat; no BI tool involved.
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