People compare policies with AI
before they call a broker.
Insurance is researched, not bought on impulse. People ask AI what cover they need and which policy is worth it, and only then look for someone to talk to. Sourso shows you what those answers say and writes what changes them.
Sourso runs the questions people ask before they call anyone, and records which brokers and products get named.
What insurance do I actually need?
Is this policy worth the premium?
Should I go through a broker or buy direct?
What do people usually get wrong when buying this?
How do I compare two policies fairly?
Take these exact questions, ask ChatGPT or Doubao, and see whose name comes back. If it is not yours, that is the gap. Sign in and Sourso runs the full set for you, on every engine, while you watch.
Models quote what is written online, which is mostly insurer marketing. The case for using a broker at all rarely gets made.
What you know about claims, exclusions and what actually pays out is the reason to use you. None of it is written anywhere a model can find.
The safe thing is to publish nothing, and the result is that the answer gets written by someone else.
See what people are advised. Runs the cover and comparison questions your clients ask, and records what the models recommend and who they name.
Write the advice down. Turns your knowledge of exclusions, claims and comparisons into pages people and models can both read. You approve everything.
Read it before it ships. Goes over every draft looking for numbers and claims that will not hold up, so nothing goes out that you would have to retract.