本站有中文版。
切换到中文Google's own report of how your site does in Google Search.
One Google sign-in, read-only. We read clicks, impressions, average position and the queries behind them. The Search Traffic Analyst starts work as soon as it is connected: last 28 days against the 28 before, top queries and pages, brand versus non-brand, which queries sit at positions 4 to 20, and how much traffic the pages the team published are getting.
Search Console is where Google itself reports clicks, impressions and position. Some rare queries are withheld for privacy, so the query list is never complete, and the report says so.
A query already on the first or second page is one a better page can lift. The Search Traffic Analyst lists them, which is where the writers start.
Google counts AI Overview clicks and impressions inside the same totals without a separate filter, so Search Console cannot tell you how often AI answers cite you. Source does that part by asking the engines directly.
Read-only access to Search Console, through one Google sign-in. It cannot change anything in your account.
Google keeps 16 months. The analyst's standard report compares the last 28 days with the 28 before; ask in conversation for a longer window.