Trends Analyst

The Brand Analyst records a snapshot each time it runs. This one lines the snapshots up and draws the lines: how the overall score moved, how the mindshare gap to competitors opened or closed, how share of voice changed, one point per day. It also keeps the latest competitor snapshot next to the lines so the current position is visible without opening another report.

• Overall score, mindshare gap and share of voice over time
• One point per day, built from Brand Analyst runs
• Latest competitor snapshot alongside the trend
• Ask for it in conversation; no dashboard to configure